Blackbird Health

At Blackbird Health, our commitment is to provide precision care with powerful outcomes for children, adolescents, and young adults struggling with social developmental and school-related challenges. We believe that our youth deserve the very best care, not only for their physical health, but also their mental health. Through an integrated community-centered care approach, our skilled clinical team delivers exceptional virtual and in-person care across a wide range of specialties. If you're excited to work for a mission driven company that values compassion, dedication and the holistic approach to care, Blackbird Health is a great place to advance your career.

Blackbird Health recently raised its Series A round of funding and is ready for its next phase of growth. Blackbird has proven the foundations of a repeatable growth playbook in multiple markets. We are now looking for an extremely hands-on marketing leader to scale and evolve our go-to-market machine. This is a critical role. 

You will spearhead our marketing strategy - focusing heavily on top-of-funnel activities, lead generation, content creation, and direct-to-consumer strategies to efficiently drive patients to Blackbird. You will also be in charge of executing that strategy - building the marketing tech stack, analytics, messaging, collateral, and processes to systematically enter new markets and penetrate existing markets more deeply. In addition, you will oversee our market liaisons and practice relationship team, who play a crucial role in connecting with schools, mental health providers, and pediatricians to drive lead generation.

WHY WORK WITH US:

• Hybrid work model
• Competitive comprehensive benefits package; medical and dental coverage available day 1 of employment
• 401k (with a company match)
• Employer-paid life insurance coverage
• Employee Assistance Program
• Generous PTO
• Explore your career advancement potential by receiving opportunities to grow with tenure
• Diverse and experienced leadership team, supportive work culture
• Blackbird Health is made up of intelligent, humble, compassionate, and hardworking people. Joining the ranks means you'll have an automatic network for professional development and opportunities to share your expertise

ESSENTIAL FUNCTIONS

• Marketing Strategy: Take charge of direct-to-consumer ad strategies, working in tandem with our marketing team to elevate Blackbird Health's data driven patient acquisition
• Lead Generation: Develop innovative strategies to drive top-of-funnel activities, focusing on engaging key stakeholders in the local healthcare community as well as major digital ad channels to start.
• Top of Funnel Operations: Hands-on creation and optimization of lead generation and  operations, including CRM strategies tailored to pediatricians and other healthcare providers.
• Funnel Optimization: Optimize the funnel across all our acquisition channels using the right data and marketing technology.
• Content Marketing and Positioning:  Responsible for the development of collateral to support educating our referring partners and families and positioning our service offering to meet the needs of the market.
• Team Leadership: Initially reporting directly to the CEO, you will inherit, manage and mentor a team of market liaisons and practice relationship teams, fostering a culture of excellence and collaboration.
• Collaboration: Work closely with internal teams to ensure cohesive branding and marketing efforts across all channels.

REQUIREMENTS:

• 10+ years of marketing experience, ideally within the healthcare sector and/or early stage consumer startups.
• Experience working with provider delivery organizations strongly preferred, ideally those with both virtual and in person services.
• Demonstrated success in developing and executing comprehensive digital marketing channels, with strong experience with direct to consumer channels.
• Direct experience building content that captures key messages succinctly and in a visually compelling way.
• Familiarity with healthcare regulations and compliance standards relevant to marketing activities.
• Demonstrated experience of rolling up sleeves and not afraid of individual contributor work.  Ability to be a strong player-coach as we grow the team out.
• Exceptional leadership ability working across sales and marketing functions
• Preferred location in Virginia (VA) with the flexibility to travel to other markets as needed 

KNOWLEDGE/SKILL:

• Deep experience with healthcare marketing, preferably with provider organization
• Highly metrics-driven, with a strong analytical orientation
• Deep knowledge of various social media and distribution channels
• Deep understanding of digital marketing tools
• Builder, who has demonstrated an ability to develop new structures while executing
• Proven ability to balance online with off-line marketing channels

*The target range for this position is $180,000 - $210,000. Individual pay may vary from the target range and is determined by a number of factors, including licensure, experience, location, internal pay equity, and other relevant business considerations.

FOSTERING AN INCLUSIVE ENVIRONMENT:

Blackbird is committed to cultivating and preserving a culture of inclusion and belonging. We are able to grow and learn better together with a diverse team of employees. In recruiting for our team, we welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran status, color, religion, disability, sexual orientation and beliefs. Blackbird provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type.